Today is a free download without charge Download

[Lynda.com] Основы Построения Бренда / Brand Building Basics [2012, Бизнес, WEBRip, ENG] (Видеоурок)

Reply to topic
 
Author
Message

Omen ®

Longevity: 7 years 10 months

Posts: 181087

Торрент-статистика

Post 15-Dec-2012 00:56

[Quote]

Основы Построения Бренда / Brand Building Basics
Производитель: Lynda.com
Страна: США
Тематика: Бизнес
Тип раздаваемого материала: Видеоурок
Продолжительность: 00:25:08
Год выпуска: 2012
Язык: Английский
Перевод: Отсутствует
Описание: In this succinct course, author, speaker, and marketing expert Lorrie Thomas Ross provides an overview of the basics of branding your business or yourself through consistency, communication, and effective collateral. The course shows how images, messaging, and market positioning can help you build visibility and credibility among customers. It includes real examples of successful brands and how aspects such as color, logos, and fonts, not to mention a strong web presence, contribute to their success.
Topics include:
  • Understanding branding
  • Looking at trends and a gallery of brands
  • Positioning your brand in the marketplace
  • Integrating images and style
  • Developing a business promise
  • Creating a style guide
  • Trademarking your brand
  • Tying together the print and web site design for a brand
  • Avoiding common mistake-

Содержание

Introduction 1m 25s
Welcome 59s
Using the exercise files 26s
1. Defining a Business Brand 6m 53s
Understanding branding 1m 36s
Exploring the gallery of brands 1m 47s
Positioning your brand 2m 3s
Using images and style to support messaging 1m 27s
2. Building a Brand 12m 34s
Developing a story 1m 56s
Developing a creative brief 2m 47s
Developing a logo 3m 13s
Developing a style guide 1m 21s
Creating consistent communication and collateral pieces 1m 34s
Trademarking a brand 1m 43s
3. Succeeding by Avoiding Common Mistakes 3m 31s
Planning for success 1m 30s
Being consistent 1m 2s
Integrating the power of the web in branding 59s
Conclusion 45s
Final thoughts 45s
-Файлы примеров: присутствуют
Качество: WEBRip
Формат: MOV
Видео кодек: H.264
Аудио кодек: AAC
Видео: AVC 960x540 15fps ~200Kbps
Аудио: AAC 48kHz 2ch 96Kbps-

Скриншоты

Other forum [Profile] [PM]
Display posts from previous:    
Reply to topic

The time now is: Today 04:40

All times are GMT + 3 Hours



You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum
You cannot attach files in this forum
You cannot download files in this forum